Privacy Notice
John Mackle (Moy) Ltd is the data controller and is responsible for safeguarding your personal data. We are committed to protecting your privacy. If we ask you to provide information by which you can be identified, you can be confident that it will only be used in accordance with our Privacy Notice.
We encourage you to read our Privacy Notice carefully, as it outlines how we collect, use, disclose, retain, and protect your personal information. This notice applies to any website that references it. By providing your personal information in any of the ways described, you agree that we may collect, store, and use it:
(a) to fulfil our contractual obligations to you,
(b) where required by law (e.g., legal obligations or for the prevention or detection of crime),
(c) based on our legitimate interests, or
(d) with your written consent, which you may withdraw at any time as outlined in the Privacy Notice.
About Us
John Mackle (Moy) Ltd is a company incorporated in Northern Ireland (NI 8491) and whose registered address is John Mackle (Moy) Ltd, 40 Corrigan Hill Road, Moy, Dungannon, Co. Tyrone, BT71 6SL.
If you have any queries about how we treat your information, the contents of this notice, your rights under local law, how to update your records or how to obtain a copy of the information we hold about you, please write to our Data Protection Manager at the following registered address: John Mackle (Moy) Ltd, 40 Corrigan Hill Road, Moy, Dungannon, Co. Tyrone, BT71 6SL.
What information is collected?
We may collect, use, store, and transfer various types of personal data about you. This information helps us provide and improve our services and ensure a smooth and personalised experience. The categories of data we may collect include:
- Identity Data – such as your first name, maiden name, last name, and username or similar identifier.
- Contact Data – including your billing address, delivery address, email address, and telephone numbers.
- Financial Data – such as bank account and payment card details.
- Transaction Data – including details about payments to and from you, and information on products and services you have purchased from us.
- Technical Data – such as your IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, platform, and other technology used to access our website.
- Profile Data – including your username and password, purchase history, preferences, interests, feedback, and survey responses.
- Usage Data – information about how you use our website, products, and services.
- Marketing and Communications Data – your preferences in receiving marketing from us and third parties, as well as your communication preferences.
- Information Related to Abandoned Carts – including items left in your online shopping cart without completing the purchase.
- We may collect and use Aggregated Data (e.g., statistical or demographic information) that does not identify you personally. If combined with personal data in a way that could identify you, it will be treated as personal data under this Privacy Notice.
- We do not collect any Special Categories of Personal Data (such as race, religious beliefs, or health information), nor do we collect data on criminal convictions or offences.
How do we collect information?
To the extent permissible under applicable law, we collect personal information in the following ways:
When you register on our websites, including when you create an account or join our loyalty or subscription programs. This may include your name, email address, phone number, postal address, and pet preferences.
When you place an order, we collect details necessary to fulfil the transaction, such as your name, billing and shipping address, contact number, email address, and payment details.
When you sign up for marketing communications, including email and SMS updates via platforms like Klaviyo. We will always ask for your explicit consent before sending marketing messages, including SMS.
When you use subscriptions or loyalty services, we collect the information required to manage your preferences, delivery frequency, and rewards — processed securely through Recharge (for subscriptions) and Yotpo (for loyalty and reviews).
When you engage with interactive elements on our website, such as completing forms, entering competitions, responding to surveys, or submitting reviews and testimonials.
When you interact with us on social media, including liking or commenting on our posts or sending us messages through platforms such as Instagram or Facebook.
When you contact us directly, whether by email, phone, or post, or when you update your contact details.
Automatically, when you use our websites. We collect information such as IP address, device type, browser, page views, referral URLs, and location data (where permitted). We may use cookies and similar technologies to gather this data. For more information, please see our [Cookies Policy].
How will we use your information?
We use the information collected to:
- Process and fulfill orders
- Provide customer support
- Improve our website and services
- Send marketing communications, including SMS messages
- Send abandoned cart reminders to help complete purchases
- Comply with legal obligations
- From time to time, we may use your information to contact you with marketing details about our products which we feel may be of interest to you.
Who will it be shared with?
Where necessary, or where we have a lawful basis to do so, we will share your personal data with the following trusted service providers in order to operate our business and deliver services to you:
- Email & SMS Marketing: If you subscribe to marketing communications, your personal data will be processed by Klaviyo Inc., based in the United States, on behalf of John Mackle (Moy) Ltd. Klaviyo participates in and complies with the EU-U.S. Data Privacy Framework. You can view their privacy policy on their website.
- Payments: If you purchase online, your payment details will be processed securely by Shopify Payments and/or Stripe, Inc., depending on the payment method chosen at checkout. Both providers have strict security measures in place to protect your information. You can view their privacy policies on their respective websites.
- Subscriptions: If you subscribe to recurring deliveries, your information is managed through Recharge Payments, who process subscription and billing information on behalf of John Mackle (Moy) Ltd. Recharge is headquartered in the United States and maintains robust security and compliance standards. Their privacy policy is available on their website.
- Loyalty and Reviews: We use Yotpo Inc. to collect and display customer reviews and manage our loyalty rewards program. Yotpo is based in the United States and processes your data in accordance with applicable privacy laws. You can view their privacy policy on their website.
- Order Management: Your order and delivery information is processed by Shopify Inc., our ecommerce platform provider, which securely hosts and manages our online store infrastructure. Shopify’s data handling complies with the GDPR and other international privacy standards.
- Customer Service: Our business email systems are hosted by Microsoft Corporation (EU-based services) and GreenviewData, who manage email filtering and security. You can find their respective privacy policies on their websites.
- Aggregate Reporting: We may share anonymised, aggregated data with our advertisers and partners (e.g., “100 users visited our website last week”). This information does not identify individual users.
Other sites and social media
If you follow a link from our website to another site or service, this notice will no longer apply. We are not responsible for the information handling practices of third party sites or services and we encourage you to read the privacy notices within those sites or services.
How long will we store your data?
We retain your personal data only for as long as necessary to fulfil the purposes it was collected for, including legal and reporting requirements. For more details, you can request our retention policy by contacting our Data Protection Manager at the address provided.
We keep our privacy notice under regular review and update accordingly.
Your Information and your Rights
You can request a copy of the personal information we hold about you and ask for any inaccuracies to be corrected. We aim to respond within one month. In some cases, we may refuse or charge a fee—for example, if the request is excessive or affects another person's privacy.
You have rights regarding your personal data, including access, correction, deletion, restriction of use, data portability, and the right to object to processing (e.g. for marketing). You may also withdraw consent at any time and lodge a complaint with the relevant data protection authority. We retain your data only as long as necessary for business or legal purposes, after which it is securely disposed of. To exercise your rights or request more information, please contact our Data Protection Manager at:
John Mackle (Moy) Ltd, 40 Corrigan Hill Road, Moy, Dungannon, Co. Tyrone, BT71 6SL.
SMS Marketing and Communications
By opting into SMS marketing, you consent to receive promotional messages and updates regarding your orders. Message frequency may vary. You can opt out at any time by replying STOP to any message. Message and data rates may apply.
Abandoned Cart Reminders -
If you provide your phone number during the checkout process and do not complete your purchase, we may send you a reminder via SMS or email. You can opt out of these messages at any time by following the provided instructions.
Cookies, Analytics and Traffic Data
Cookies are small text files which are transferred from our websites and stored on your device. We use cookies to help us provide you with a personalised service, and to help make our websites better for you.
Our cookies may be session cookies (temporary cookies that identify and track users within our websites which are deleted when you close your browser or leave your session in the application or service) or persistent cookies (cookies which enable our websites to “remember” who you are and to remember your preferences within our websites and which will stay on your computer or device after you close your browser).
We use the following different types of cookies:
Strictly necessary cookies These are cookies which are needed for our websites to function properly, for example, these cookies allow you to access secure areas of our website or to remember what you have put into your shopping basket.
Performance cookies and analytics technologies These cookies collect information about how visitors and users use our websites, for instance which functionality visitors use most often, and if they get error messages from areas of the websites. These cookies don't collect information that identifies a visitor or user. All information these cookies collect is aggregated and therefore anonymous. We only use these cookies to improve how our websites work.
Functionality cookies These cookies allow our websites to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting or advertising cookies These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operators’ permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Web beacons and parameter tracking We also use cookies and similar software known as web beacons to count users who have visited our website after clicking through from one of our advertisements on another website or in emails and to collect details of any products or services purchased. These web beacons collect limited information which does not identify particular individuals. It is not possible to refuse the use of web beacons. However, because they are used in conjunction with cookies, you can effectively disable them by setting your browser to restrict or block cookies.
IP Address and traffic data We keep a record of traffic data which is logged automatically by our servers, such as your Internet Protocol (IP) address, device information. We also collect some site statistics such as access rates, page hits and page views. We are not able to identify any individual from traffic data or site statistics.
Find out more about the individual cookies and analytics technologies that we use.
Find Out More About The Individual Cookies and Analytics Technologies That We Use:
| Description | Purpose |
|---|---|
| Google Analytics | Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the websites. The information generated by the cookie about your use of the websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the websites compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or within the application, however please note that if you do this you may not be able to use the full functionality of this website. By using our websites you consent to the processing of data about you by Google in the manner and for the purposes set out above. To find out more, see “How Google uses data when you use our partners' sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time). |
How To Disable Cookies
How to disable cookies You may be able to configure your browser or our website to restrict cookies or block all cookies if you wish, however if you disable cookies you may find this affects your ability to use certain parts of our website. For more information about cookies and instructions on how to adjust your browser settings to accept, delete or reject cookies, see the www.youronlinechoices.co.ukallaboutcookies.org website.
